Take Control Initiative — Paula Volchok

Take Control Initiative 💊

2024, Rebrand
Role: Graphic Designer
Studio: L&L
Creative Directors: Leigh Mignogna and Liz Turow
Client: Take Control Initiative

For over a decade, Take Control Initiative has provided people in Tulsa, Oklahoma with access to free birth control. They hired L&L to help reimagine their brand identity in order to enhance public awareness and impact for the organization.

Our brand system contains a range of expressive tools—from bold typography and patterns, to a clear and detailed illustration style, to a color palette that can encompass both quiet professionalism and cheerful activism. We transformed the Venus symbol (a mainstay of their original identity) into a more ownable set of symbols that nod to different types of birth control.