Take Control Initiative π
Role: Graphic Designer
Studio: L&L
Creative Directors: Leigh Mignogna and Liz Turow
Client: Take Control Initiative
Our brand system contains a range of expressive toolsβfrom bold typography and patterns, to a clear and detailed illustration style, to a color palette that can encompass both quiet professionalism and cheerful activism. We transformed the Venus symbol (a mainstay of their original identity) into a more ownable set of symbols that nod to different types of birth control.