Role: Graphic Designer Studio: L&L Creative Directors: Leigh Mignogna and Liz Turow L&L partnered with ABA billing provider Missing Piece to refresh their website and visual language, building on their core values while highlighting their services and key differentiators. We streamlined their traditionally information-heavy content — clarifying structure, simplifying language, and shaping it around user needs to deliver a clearer, more engaging experience.
By introducing a warmer, more vibrant palette, an expanded type system, a defined graphic and iconography language, and a cohesive photography style, we created a more expressive and unified brand.