Paula Volchok 🐛 

Guess-A-Sketch ✏️


2024, Event Identity


Role: Graphic Designer
Studio: L&L
Creative Directors: Leigh Mignogna and Liz Turow
Event Photography: Sam Lahoz
Client: Center for Architecture
We partnered with the Center for Architecture to develop comprehensive branding and marketing materials for Guess-A-Sketch, their annual fundraising event that brings together prominent architects and design enthusiasts for an interactive competition.

The Pictionary-style event prompts architects to sketch iconic buildings while teams compete to identify the structures, with proceeds from sales of the completed sketches funding the Center for Architecture’s K-12 design education programming for schools, youth, and families.

Our deliverables included animated and static digital assets optimized for multiple platforms and sizes, along with printed event collateral and environmental signage.