The Black Arts Council Benefit2022, Event Identity
‘A Night Out with Friends’ was held in Spring 2022 to celebrate the newly renamed Black Arts Council of The Museum of Modern Art (formerly the Friends of Education). The council was established in 1993 to ‘foster a greater appreciation for art and artists of the African diaspora by prioritizing and supporting Black perspectives’ in the museum’s programming. The event honored artist Titus Kaphar and art patron Elliot Perry. Our rainbowy identity for the gala was inspired by Kaphar’s painting ‘From a Tropical Space’ (2019), which MoMA had recently acquired.
Aerie Real Voices
Refinery29 collaborated with Aerie to bring Aerie Real Voices to life with a 2-weekend takeover of a popular Boston neighborhood. We gave our audience a space to express their realness with a fully decked out and ADA accessible Real Voices booth, where guests were invited to step inside and speak freely and unapologetically. Prompted by a series of questions that ranged in topic from mental health to body image, our guests recorded a sound clip, which they then had the ability to share across platforms.
When ideating around this year’s 29Rooms theme, we were tasked with creating an identity based off of the original tentpole branding. We created a flexible kit of parts that could be mixed and matched depending on application and that could be implemented across different touchpoints — ranging from digital social posts to building wraps and everything in between.
We collaborated with Lithuanian artist Aistė Stancikaitė to create a series of hand-drawn illustrations evoking the themes of Make Contact that worked in tandem with our pre-existing branding.
2021, Virtual Retreat
In January 2021, Refinery29 partnered with our very own Unbothered team and beauty brand Emerge for the premiere of Wash Day, a day-long virtual retreat for our Black female audience. We went live on Facebook with 4 sessions, hosted by a roster of hair-care influencers, mental health experts and public figures. We designed a custom event hub for guests to RSVP, social media assets to spread the word, and a custom Wash Day kit for select audience members and talent.
*2021 WINNER: DIGIDAY’S “BEST VIRTUAL EVENT”
Refinery29 x Bonobos Shape Your Allyship
2019, All Day Event
In collaboration with Bonobos, Refinery29 held an all-day event on March 8th, 2019 to celebrate International Women’s Day. We transformed the Bonobos flagship store into a haven for Allyship, giving women with a vision the opportunity to align with allies across industries. The day was programmed full of panels, workshops, and presentations that tackled important topics ranging from allyship in the workplace to diversity in the fashion industry.