Villa d'Este

2016, Identity concept

Villa d’Este is a luxury Italian hotel located on Lake Como in the town of Cernobbio. Although extravagant, the hotel provides modern day amenities while still maintaining its rich history. In the re-brand, my goal was to reflect these ideals in an identity that stays true to the integrity and culture of Villa d’Este. I chose the apostrophe from the title as the core mark as a way to reference their past identity but also modernize it.