Wash Day*

2021, Virtual Retreat

In January 2021, Refinery29 partnered with our very own Unbothered team and beauty brand Emerge for the premiere of Wash Day, a day-long virtual retreat for our Black female audience. We went live on Facebook with 4 sessions, hosted by a roster of hair-care influencers, mental health experts and public figures. We designed a custom event hub for guests to RSVP, social media assets to spread the word, and a custom Wash Day kit for select audience members and talent.

*2021 WINNER: DIGIDAY’S “BEST VIRTUAL EVENT”

View Project ︎︎︎ View Project ︎︎︎ View Project ︎︎︎

Select Posters