Paula
Volchok



GRAPHIC DESIGNER @ VICE MEDIA GROUP













Paula
Volchok



GRAPHIC DESIGNER @
VICE MEDIA GROUP









29Rooms
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2021

 


Coming Soon ☁︎ Coming Soon ☁︎ Coming Soon ☁︎ 

Wash Day


2021, Virtual Retreat

In January 2021, Refinery29 partnered with our very own Unbothered team and beauty brand Emerge for the premiere of Wash Day, a day-long virtual retreat for our Black female audience. We went live on Facebook with 4 sessions, hosted by a roster of hair-care influencers, mental health experts and public figures. We designed a custom event hub for guests to RSVP, social media assets to spread the word, and a custom Wash Day kit for select audience members and talent.


Refinery29 x Bonobos Shape Your Allyship


2019, All Day Event

In collaboration with Bonobos, Refinery29 held an all-day event on March 8th, 2019 to celebrate International Women’s Day. We transformed the Bonobos flagship store into a haven for Allyship, giving women with a vision the opportunity to align with allies across industries. The day was programmed full of panels, workshops, and presentations that tackled important topics ranging from allyship in the workplace to diversity in the fashion industry.


The Female Gaze


2016-2017, Risograph printed, Senior Thesis

Self-portraiture has been visited and re-visited by artists throughout centuries. People have always found the need to represent themselves, both visually and metaphorically. Throughout art history, self-portraiture has been used to record a period of the artist’s life or simply because it was the only subject they had on hand. Either way, self-portraits give us an insight that can’t be found in historical text or even firsthand experiences. Female artists have been seen as illegitimate members of the art community and were instead objectified and viewed mainly through the lens of the male gaze. Only in recent decades with the rise of feminist ideologies have women been recognized by art historians.

Because of this, my goal was to focus on the lives of five distinctly diverse (in terms of time period, content, circumstance, level of fame, medium, method, etc.) female artists and the way they have used their art to represent themselves. Amongst these is Italian Renaissance artist Sofonisba Anguissola, 20th century Chinese painter Pan Yuliang, well known Mexican artist Frida Kahlo, recently discovered photographer Vivian Maier, and contemporary artist Carrie Mae Weems. Using relevant texts and images, I created a book that links these five artists together and creates a comprehensive visual of female self-portraiture.



29Rooms


2017-2019

Known most notably as a “funhouse for adults”, 29Rooms is an immersive experience started in 2015 by Refinery29. Since then, 29Rooms has become an intersection of culture, creativity, and imagination.