Take Control Initiative
2024, RebrandFor over a decade, Take Control Initiative has provided people in Tulsa, Oklahoma with access to free birth control. They hired L&L to help reimagine their brand identity in order to enhance public awareness and impact for the organization.
Our brand system contains a range of expressive tools—from bold typography and patterns, to a clear and detailed illustration style, to a color palette that can encompass both quiet professionalism and cheerful activism. We transformed the Venus symbol (a mainstay of their original identity) into a more ownable set of symbols that nod to different types of birth control.
Bill Gates’s Year Ahead
2023
For the second year, we had the honor of designing visuals for Bill Gate’s report on the world-changing innovations and ideas he’s followed during the year and predictions for the road ahead.
Our suite of graphics included a main visual that could work in 13 different aspect ratios for social and digital needs and a 16-page digital report.
The Fabric Workshop & Museum
2023, Visual Identity
A gem of the Philly arts and culture community, The Fabric Workshop & Museum was looking for help telling the story of their renowned residency program through a new state of the art retail website and capsule collection. They needed thought partners who could incorporate more storytelling into the digital experience, bringing the core underlying ethos of FWM to a wider audience.
Paying homage to the act of making, our collection for FWM features playful illustrations of essential tools of the textile trade. Vibrant drawings of Corinthian columns reference the museum’s pop facade designed by the celebrated Philadelphia-based architects and past Artists-in-Residence, Venturi, Scott Brown and Associates. Merch messaging encourages fun for fun’s sake while referencing the store’s limited edition collections made by visiting Artists-in-Residence.
Creating the store’s retail website began with our core strategic concept, contagious creativity. We were inspired by the palpable artistic energy felt onsite at FWM, especially evident in the layered designs left on print tables from decades of experimentation. We extended our graphic language to the digital space through a color palette derived from these prints to create a sense of whimsy and eclecticism.
The new digital experience showcases the creative process, allowing the user to search by featured artists, artist editions, and other distinct offerings such as yardage and yardage-designed products. We also incorporated behind the scenes videos to better tell the stories behind the work and inspire a deeper dive into the collection.
The Black Arts Council Benefit
2022, Event Identity‘A Night Out with Friends’ was held in Spring 2022 to celebrate the newly renamed Black Arts Council of The Museum of Modern Art (formerly the Friends of Education). The council was established in 1993 to ‘foster a greater appreciation for art and artists of the African diaspora by prioritizing and supporting Black perspectives’ in the museum’s programming. The event honored artist Titus Kaphar and art patron Elliot Perry. Our rainbowy identity for the gala was inspired by Kaphar’s painting ‘From a Tropical Space’ (2019), which MoMA had recently acquired.
Aerie Real Voices
September 2021
Refinery29 collaborated with Aerie to bring Aerie Real Voices to life with a 2-weekend takeover of a popular Boston neighborhood. We gave our audience a space to express their realness with a fully decked out and ADA accessible Real Voices booth, where guests were invited to step inside and speak freely and unapologetically. Prompted by a series of questions that ranged in topic from mental health to body image, our guests recorded a sound clip, which they then had the ability to share across platforms.